Mahindra BE 6 and XEV 9e headline issue #17 of Engage magazine
Bookings opened for the BE 6 and XEV 9e on February 14, 2025 and created a record. With 30,179 bookings on day 1, this is the highest number of EV bookings in India. It is a significant number considering in the last calendar year, EV passenger vehicle sales in India was about 1 lakh units. What is making these newly launched Mahindra EVs so popular? We dive into various details in this issue with exclusive insights from Mahindra Auto's senior management.
Also in this issue you will find a special Gone But Not Forgotten edition where we take you through the evolution of Mahindra's SUV starting from the CJ-3B and all the way to the Armada and Thar.
We also take the Indian Car of the Year, the Thar Roxx, to an off-road trail with the 3-door Thar and bring out their similarities and differences.
And much more packed into this issue! Order now.
From CJ-3B to the Thar
